Adele KS&R Inc.) Re - Buyer Personas, Revised and Expanded Gain De - S9000z

Description: About this Item The item is a book Hardback The Author Name is Adele; KS&R Inc.) Revella The Title is Buyer Personas, Revised and Expanded : Gain Deep Insight Into Your Customers Buying Decisions and Win More Business Condition New Other Comments Pages Count - 240. Category - Business & Economics Product Description - A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers to stop wasting time and resources on their best guesses and start drilling down to understand what buyers truly care about—then harness this newfound knowledge to create strategies and messages that break through the clutter and reach buyers on their level. In a world where buyers frequently struggle to get the information they need to evaluate competitive alternatives and feel confident in their choices, this book lays out a step-by-step approach used by hundreds of companies to understand what buyers want to know and experience as they search for a solution to meet their needs, weigh their options, and make a buying decision. In this book, you'll learn: Why understanding the buying decision is far more important than knowing a few things about the individuals or roles involved in that decisionHow to develop a modern Buyer Persona based on five types of buying insights that will inform nearly every marketing and sales decision you makeWhy interviewing recent buyers is the best way to develop your Buyer Persona and how to do it effectivelyHow to use AI and quantitative survey research to enhance your Buyer PersonaWays to use Buyer Persona insights to increase awareness of your products and services, drive consideration, and convert more business The revised and expanded Buyer Personas is a complete guide to go beyond benefit-heavy, undifferentiated marketing and focus only on what buyers care about most. It earns a well-deserved spot on the bookshelves of entrepreneurs, executives, marketers, and other business professionals looking to influence their prospective buyers. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift Ideas This is a great Christmas gift idea. Hours of Service We have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 167465397

Price: 41.42 USD

Location: US

End Time: 2024-11-22T18:05:01.000Z

Shipping Cost: 5.33 USD

Product Images

Item Specifics

Restocking Fee: No

Return shipping will be paid by: Buyer

All returns accepted: Returns Accepted

Item must be returned within: 30 Days

Refund will be given as: Money Back

Fiction/Non-Fiction: Non-Fiction

Genre/Subject: Business & Economics

Narrator/Voice Actors: NA

Length: 236

Running Time: NA

Special Attributes: NA

Age Level: NA

Modified Item: NA

Modification Description: NA

Title: Buyer Personas, Revised and Expanded Gain Deep Insight Into You

Series: NA

Signed: NA

Inscribed: NA

Personalized: NA

California Prop 65 Warning: NA

Weight: 0.44

Edition: 2

Book Title: Buyer Personas, Revised and Expanded : Gain Deep Insight into Your Customers' Buying Decisions and Win More Business

Number of Pages: 240 Pages

Language: English

Publisher: Wiley & Sons, Incorporated, John

Topic: Sales & Selling / Management, Customer Relations, Commerce, Marketing / Direct

Item Height: 1.2 in

Publication Year: 2024

Genre: Business & Economics

Item Weight: 14.4 Oz

Author: Adele Revella, Jim Kraus

Item Length: 9.1 in

Item Width: 6.3 in

Format: Hardcover